The Future of Casual Mobile Games
Discover how to engage players, grow revenue, and navigate what’s next for casual mobile games.
Blog
How to make casual games brand-ready
Brand buyers prioritize viewability, context, and creative quality. Are your casual games ready to capture this premium demand?
Blog
The AI Ad Paradox: Search gets pricier, programmatic gets smarter
AI is hurting paid search but boosting programmatic. Discover why this paradox is reshaping performance marketing strategies.
Blog
Back to Basics: Guide to CTV/OTT advertising
OTT and CTV are transforming TV advertising with data-driven insights and innovative ad formats. Learn how brands can leverage these digital channels to reach streaming audiences effectively.
Blog
Performance marketers, stop treating CTV like TV
Rethink performance marketing: CTV combines targeting, attention, and scale to complement your in-app strategy.
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Your ad stack isn’t set-and-forget. Here’s how to keep it competitive.
Discover how top gaming publishers optimize monetization in a competitive market, and why these strategies matter for all app developers.
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Real-world lessons in puzzle game monetization
Learn how mobile gaming publisher Veraxen perfected ad formats and placements to boost ad revenue for their jigsaw puzzle app.
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In-game mobile ads: Bridging the gap between engagement and scale
Discover why in-game mobile ads offer brands a seamless, high-impact way to reach engaged audiences without interrupting the fun.
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Back to Basics: Display advertising
Display advertising helps brands reach the right audience with eye-catching, targeted ads. Explore the different formats and how they can drive engagement in this guide.
Blog
2025 Mid-Year Review: The trends, flops, and what’s next for app publishers
Based on a survey of leading app publishers, we break down the biggest wins and disappointments of H1 2025, and look ahead to what's next in H2.
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