Verve analyzed the behavior and profiles of people attending each of these high foot-traffic events. Here’s what we learned.
Using proprietary geo-location capabilities, Verve looked at mobile device usage within the National Mall in Washington D.C. on Inauguration Day (Friday, Jan. 20) and during the Women’s March on Washington (Saturday, Jan. 21).
Verve undertook this analysis to learn the behavior and profiles of people attending each of these high foot-traffic events. We tracked age and gender profiles, home states, and brand and category preferences.
By analyzing over 300 billion monthly mobile location data points, such as those used in this study, Verve gains powerful insights on mobile-consumer behaviors.
Here’s what the data told us.
Verve Activate™ location-powered mobile audience segments are now available to The Trade Desk clients
Last-minute shopping is the norm. The largest day-over-day visit increase occurred the Tuesday before Thanksgiving — up 15% versus Monday.
Overcoming location-data challenges can lead to healthier advertiser and marketing outcomes.