Verve analyzed the behavior and profiles of people attending each of these high foot-traffic events. Here’s what we learned.
Using proprietary geo-location capabilities, Verve looked at mobile device usage within the National Mall in Washington D.C. on Inauguration Day (Friday, Jan. 20) and during the Women’s March on Washington (Saturday, Jan. 21).
Verve undertook this analysis to learn the behavior and profiles of people attending each of these high foot-traffic events. We tracked age and gender profiles, home states, and brand and category preferences.
By analyzing over 300 billion monthly mobile location data points, such as those used in this study, Verve gains powerful insights on mobile-consumer behaviors.
Here’s what the data told us.
All too often, the challenges around ad delivery transparency and auditing the supply chain are assumed to be out of reach. One concept that isn’t on the table, however, but it should be, is a trustless peer-to-peer ad network.
The time for in-app video is undoubtedly now, but the question remains: what steps can publishers, advertisers, and marketers take to stay on the path of accelerated growth?
VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION