Verve Taps Innovative Digital Media Executive Gian LaVecchia to Lead Client Strategy and Development

Announcing the appointment of highly accomplished digital media veteran, Gian LaVecchia, to the role of vice president of client strategy and development

NEW YORK, NY – January 20, 2016 – Verve, the leader in location-based mobile advertising, today announced the appointment of highly accomplished digital media veteran Gian LaVecchia to the role of vice president of client strategy and development, effective immediately. Reporting to Verve’s chief revenue officer, Kevin Arrix, LaVecchia will lead the mobile marketing platform’s client development and agency strategy, partnering with and advising clients on breakthrough mobile executions to help drive their businesses. This new role demonstrates Verve’s commitment to client success by delivering leading-edge solutions, progressive thought leadership and original, industry-first concepts for brands and agencies.

LaVecchia joins Verve from MEC Global (GroupM), where, most recently, he was managing partner and North American digital content marketing leader. In this role, LaVecchia was the chief architect behind MEC’s digital content marketing practice.

“Gian is an inventive marketer with a proven track-record advising many of the world’s most influential and iconic brands on growing their business across a wide range of platforms and technologies,” said Kevin Arrix, Verve’s chief revenue officer. “This perspective and experience will enable us to enhance Verve’s market-leading performance for our customers.”

A renowned industry visionary, LaVecchia has been frequently published in prominent news outlets such as Fast Company, WIRED, The Wall Street Journal, Advertising Age, Ad Week and Bloomberg BusinessWeek. Before joining MEC, LaVecchia was the executive vice president of digital media at Story Worldwide and held senior leadership positions at Publicis Modem and Digitas, Inc. He was also an early member of MSN’s branded content and experiences team (BEET), an industry-lauded group focused on creating innovative custom experiences for Visa, Sprite, Kraft and other key advertisers.

“My career has always centered around helping brands effectively reach, connect and energize audiences at scale utilizing next-generation digital platforms and technologies,” said LaVecchia. “I’m thrilled to apply this proven approach to the brands we serve at Verve and to capitalize on our investment in innovation to continually introduce new and exciting ways for our clients to impact their consumers.”

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