Verve’s new Software Development Kit powers richer mobile experiences for publishers and their advertisers.
NEW YORK, NY – February 18, 2016 – Verve, the leader in location-based mobile marketing, today announced the release of its most advanced mobile advertising software development kit (SDK). With Verve’s SDK, publishers can now integrate rich native device capabilities into their ad experiences.
Specifically, Verve’s SDK now accesses the phone’s native functionality to unlock new mobile ad revenue by strengthening consumer engagement. More precise geo-fencing and tagging capabilities and easy, fast integration with any beacon service provider allow publishers to tailor the marketing experience to the individual– influencing them throughout their day with highly relevant, valuable, quality advertising.
Verve’s SDK will also drive consumer engagement through a variety of new patent-pending rich media creative experiences, including the introduction of high-impact takeovers and other native solutions, allowing for greater brand engagement by understanding how consumers interact within apps.
“Publishers have an opportunity to monetize mobile app inventory like never before,” said Nada Stirratt, Verve’s chief executive officer. “With our SDK, Verve is redefining mobile consumer engagement, delivering the faster, richer and frictionless experiences consumers have come to expect. At the same time, with our SDK’s unique creative and analytical capabilities, publishers can strengthen the valuable connections they have with their audiences and marketers.”
With the ability to directly access Verve’s platform for precise, first-party location data, publishers can build higher-value audiences for their advertisers and more accurately measure performance. The result: publishers are empowered to source continuous location analysis and other dynamic device sensors, driving revenue and providing marketers with valuable response context.
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