Self-service solution developed for marketers to scale compelling mobile offering for small and medium-sized businesses
NEW YORK, NY – February 10, 2016 – Verve, the leader in location-based mobile marketing, today announced the launch of a new white label self-service platform. It empowers the largest local marketing solutions providers to deliver highly tailored mobile advertising campaigns via state-of-the-art audience targeting, location context, meaningful creative, and advanced analytics.
“Small and medium-sized businesses are the backbone of the U.S. economy and spend $50B on local media each year,” said Nada Stirratt, Verve’s chief executive officer. “Through the power of our new platform, Verve is helping SMBs get the most out of their precious marketing dollars, executing seamless location-based mobile marketing campaigns.”
The powerful self-service offering solves one of the greatest marketing challenges facing small and medium-sized businesses today: stretching conservative budgets to invest in marketing strategies that capture the attention of desired consumers and yield the best results. Verve’s solution makes it easy for local businesses to compete at scale, serving relevant content in the right mobile moments.
“We all know consumers spend an exorbitant amount of time on their devices. Businesses strive to reach them in these crucial moments when in proximity and buying intent is high. Our new platform lets SMBs everywhere scale their mobile initiatives and compete with even the biggest players for in-the-moment decisions,” added Stirratt.
All too often, the challenges around ad delivery transparency and auditing the supply chain are assumed to be out of reach. One concept that isn’t on the table, however, but it should be, is a trustless peer-to-peer ad network.
The time for in-app video is undoubtedly now, but the question remains: what steps can publishers, advertisers, and marketers take to stay on the path of accelerated growth?
VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION