Appointment comes on the heels of record growth in annual enterprise revenue and the release of Verve Velocity – Verve’s enhanced mobile location platform
NEW YORK, June 1, 2016 — Verve, the leader in location-powered mobile marketing, today announced that Melanie Kalemba has been appointed to the newly created post of senior vice president and general manager, Verve Enterprise, effective immediately. Reporting to CEO Nada Stirratt, Kalemba will focus on scaling demand for the company’s enterprise technology solutions as it moves into new verticals following the release of Verve Velocity, its enhanced mobile location platformfor marketing partners serving small and medium-sized businesses.
Verve’s enterprise business grew significantly last year, accelerated by full-blown adoption by marketing partners such as Yellow Pages and Valassis. “For more than a decade, Verve has shaped how the world’s most valuable brands influence consumers with mobile experiences that inspire action,” said Stirratt. “Melanie’s impressive track record scaling enterprise operations makes her the perfect addition to our leadership team.”
As the executive business lead for Verve Enterprise, Kalemba will grow Verve’s number of enterprise partners and deepen the level of service. Today, Verve empowers over 7,000 local sales people who service over 2 million small and medium sized businesses.
Most recently, Kalemba was senior vice president, general manager of global sales and channel at e-commerce platform BigCommerce. Prior to this, she was CEO of Movero, an enterprise mobility software provider, where she led the company to successful acquisition.
“Verve Velocity creates new opportunity in the mobile advertising market. Enterprise partners can now empower their small business clients to reach and engage with local consumers,” said Kalemba. “While businesses are beginning to fully adopt offerings in mobile search and social, real-time, location-based mobile advertising offers huge potential to connect with customers and to drive profits. I’m thrilled to be part of Verve’s brilliant team of inventors and strategists in this rapidly evolving space.”
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