Your guide to how we talk, build, sell, and imagine the future of meaningful, contextual experiences on every smartphone, tablet, laptop, in-home, and out-of-home screen.
Welcome to the Verve 101 Compendium for Mobile Marketers. Download our new guide to how we talk, build, sell, and imagine the future of meaningful, contextual experiences on every smartphone, tablet, laptop, in-home, and out-of-home screen.
Mobile marketing evolves within an industry of innovative technology, and every conversation about the evolution of reaching consumers on their mobile screens relies upon an increasingly complex lexicon. It is a language that is at once specific to the buyers, sellers, platforms, and people that engage with it, but it is also wide-ranging in its applications across industries. This handbook will help in unlocking agreed-upon ways to describe the digital evolution of mobile marketing for all.
The Verve 101 Compendium for Mobile Marketers is intended to help detangle the potentially complicated parts of the shared conversation already underway. We envision this guide as the first edition of an ongoing and living document. Beyond what it contains, we encourage you to visit the Verve 101 page, where our enthusiasm for understanding the terms and ideas of our innovative industry continues to grow and evolve.