Ten Movement Science™ Trends
Your marketing department is a mobile marketing department.
For marketing leaders, media strategy is mobile strategy and every effective media execution is rooted in the ways creative and brand messaging reaches consumers in a mobile-first world.
Every touchpoint in the consumer’s universe extends from their central mobile hub. It’s the smartphone. It’s the tablet. It’s voice and the coming wave of AR and VR experiences. Our industry is creating experiences that move with us.
To understand and tap into Movement Science, start with the following 10 trends. Each points the way to a mobile future in which relevance, context, and measurability define the work we do.
In the mobile now, these trends define the cutting edge.