Analyze actions, sharpen strategies
Verve Momentum utilizes control group methodology to analyze campaign performance and deliver an accurate assessment of true lift to inform future strategies.
Alignment with business goals
Verve Momentum ensures that the insights and recommendations you receive are relevant and actionable.
Proven behavioral change
Track specific audiences over time and optimize their experiences to shape habits and loyalty.
Demonstration of incrementality
Receive granular detail on how your experiences change what consumers do and where they go.
Determine how a campaign delivers against desired consumer targets by analyzing devices exposed, frequency, and reach among target devices.
Measure consumer engagement with your content and experiences through clicks, secondary actions, time spent, and other conversion metrics.
Uncover an ad’s impact on foot traffic by analyzing store conversion, visit frequency, and rate of desired action.
Capture data on incremental visits, visit frequency, and conversions to measure campaign performance against planned key performance indicators (KPIs).
To boost interest in a supernatural thriller, Verve identified three unique audiences based on demographic and behavioral data, and created mobile experiences to drive ticket sales. The results were scream-worthy.Read more