Track & Optimize

Track & Optimize

See more
  • Analyze actions, sharpen strategies

    Verve Momentum utilizes control group methodology to analyze campaign performance and deliver an accurate assessment of true lift to inform future strategies.

  • Alignment with business goals

    Verve Momentum ensures that the insights and recommendations you receive are relevant and actionable.

  • Proven behavioral change

    Track specific audiences over time and optimize their experiences to shape habits and loyalty.

  • Demonstration of incrementality

    Receive granular detail on how your experiences change what consumers do and where they go.

What Momentum Measures

  • Delivery

    Determine how a campaign delivers against desired consumer targets by analyzing devices exposed, frequency, and reach among target devices.

  • Engagement

    Measure consumer engagement with your content and experiences through clicks, secondary actions, time spent, and other conversion metrics.

  • Relevance

    Uncover an ad’s impact on foot traffic by analyzing store conversion, visit frequency, and rate of desired action.

  • Performance

    Capture data on incremental visits, visit frequency, and conversions to measure campaign performance against planned key performance indicators (KPIs).


See how our products can help you

Your consumers could be even more valuable to your business. Get started with Verve Momentum.

Let's go!