CONNECTED TV: MATCH & HARMONIZE

CONNECTED TV: MATCH & HARMONIZE

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TV ANYWHERE, ANYTIME

The modern consumer’s hunger for content is equally matched by an endless supply of programming options. As consumer viewing habits shift from linear TV to over-the-top platforms, marketers’ ability to reach viewers on connected TVs has become a significant priority.

  • UNIFYING WITH MOBILE

    Amidst this evolution, the mobile device remains the constant, providing the identity link between all screens of the modern consumer journey. Movement Science™ bridges the mobile-to-TV gap by matching device ID to households and, by extension, IP addresses.
    Connected TV
  • INTEGRATED TV VIEWERSHIP DATA

    Verve’s partnership with Gracenote leverages its proprietary Automated Content Recognition (ACR) technology for TV and ad viewership data. The direct integration provides a robust match for improved custom audience-building capabilities and superior performance.
     
    Connected TV
  • Target with Accuracy

    Combine the power of TV viewership data with the location-based targeting capabilities of mobile. Conversely, apply the precision of finding contextually-relevant segments on mobile to connected TV.

  • Extend TV Video Investments

    Multiply the efficacy of video across multiple screens with instream and outstream mobile video executions. Then, further increase reach and scale by incorporating video into mobile display formats.

  • Measure Real-World Actions

    Movement Science connects TV exposure data to mobile devices, enabling marketers to understand consumer behaviors, such as store visitation. Additionally, determine tune-in lift due to mobile ad exposure.

     

MOBILIZING THE SHIFT TO CONNECTED TV

  • Increase Brand Exposure

    Retarget TV audiences at relevant points throughout the customer’s mobile journey.

    Connected TV
  • Shift Mind Share

    Reach TV viewers exposed to competitive messaging and present them with a meaningful video experience on mobile.

    Connected TV
  • Achieve Unduplicated Reach

    Gain efficiency by shifting share of traditional TV budget to find viewers on other screens.

    Connected TV

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