Target & Personalize

Verve Activate

Let's go!

Find an audience, Meet them in the moment

Verve collects location signals to identify where and how consumers spend their time; the resulting behavioral insights inform 75+ Verve Activate audience segments.

On-target audiences
Develop a refined understanding of your audience by observing their movement patterns over time.
Trusted data partners
Verve Activate integrates with a variety of trusted data partners to augment location audiences with other high-quality 3rd party behavioral data assets.
Maximize ad spend
Extract greater value from CRM datasets with household matching to deliver the most relevant possible ad content to consumers.

Build your audience

Access our four targeting categories either separately or together to build optimal audiences for your mobile campaigns.

Verve Activate location-powered audiences built with Movement Science™
Geo-targeted audiences identified through first party location data
CRM audiences built with your first-party known customer data
Third-party audiences from best-in-class data partners

How Activate works

Intent

Discover your consumers’ shopping patterns to draw conclusions about their needs, wants and brand preferences
Interest and activity

Collect behavioral location signals to identify where and how consumers spend their time; use these insights to create consumer audience segments.
TIMELY ENGAGEMENT

Identify the best times to connect with consumers in the mobile moments when they are most likely to respond to content.
Demographics

Group audiences according to income, ethnicity, age, gender, and other demographic criteria to meet business objectives.
Household Profiles

Take a consumers life stage into account by including categories such as college students, recent movers, and 9-5 workers.

SOME OF OUR BEST-IN-CLASS DATA PARTNERS

Case Study

A global juice brand recently embarked on an exciting partnership with a non-profit organization focused on food dessert communities in the U.S. See how we helped them target "dynamic doers", premium juice purchasers, and marathon- and fitness-event attendees.