Target & Personalize

Target & Personalize

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  • Find an audience, Meet them in the moment

    Verve collects location signals to identify where and how consumers spend their time; the resulting behavioral insights inform 75+ Verve Activate audience segments.

    Activate
  • On-target audiences

    Develop a refined understanding of your audience by observing their movement patterns over time.

  • Trusted data partners

    Verve Activate integrates with a variety of trusted data partners to augment location audiences with other high-quality 3rd party behavioral data assets.

  • Maximize ad spend

    Extract greater value from CRM datasets with household matching to deliver the most relevant possible ad content to consumers.

Build your audience

Access our four targeting categories either separately or together to build optimal audiences for your mobile campaigns.

  • Verve Activate location-powered audiences built with Movement Science™

  • Geo-targeted audiences identified through first party location data

  • CRM audiences built with your first-party known customer data

  • Third-party audiences from best-in-class data partners

How Activate works

  • Intent

    Discover your consumers’ shopping patterns to draw conclusions about their needs, wants and brand preferences

    Activate
  • Interest and activity

    Collect behavioral location signals to identify where and how consumers spend their time; use these insights to create consumer audience segments.

    Activate
  • TIMELY ENGAGEMENT

    Identify the best times to connect with consumers in the mobile moments when they are most likely to respond to content.

    Activate
  • Demographics

    Group audiences according to income, ethnicity, age, gender, and other demographic criteria to meet business objectives.

    Activate
  • Household Profiles

    Take a consumer’s life stage into account by including categories such as college students, recent movers, and 9-5 workers.

    Activate

SOME OF OUR BEST-IN-CLASS DATA PARTNERS

See how our products can help you

YOUR CONSUMERS WANT TO HEAR FROM YOU. GET STARTED WITH VERVE ACTIVATE.

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