Infographic: How mobile ads will earn the attention of Mobile Prodigies in 2018
In newly commissioned research with YPulse, a leading analyst of Millennials and Gen Z in the marketplace, we asked 1,000 respondents — we call them Mobile Prodigies — about the in-app and on-device creative that works for them.
Download our new infographic to learn more about what it takes to activate Mobile Prodigies. Learn more about what they look for when they decide to interact with a mobile ad.
Watch for CMO Julie Bernard’s new Forbes series on this research, starting in May 2018!