DOOH advertising: How can marketers maximize the opportunities in 2024?
In the news: Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, what exciting possibilities…
Data Privacy Day: How can ad land keep its balance in 2024?
In the news: Advertising Week's roundup of industry experts' insights for Data Privacy Data 2024.
2023 digital advertising predictions: cookies, AI, video, and CTV—Which changes came to pass?
Thought leadership: In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video, and streaming would transform the industry landscape. But the thing about predictions is that you never know if you’re making an accurate call — especially in an industry as dynamic as digital advertising.
Verve Group skyrockets to become the most popular mobile SSP in North America on both Google and Apple App Stores
Press release: Pixalate's latest market share report places Verve Group as the No. 1 Mobile SSP in North America for both the Apple App Store and Google Play.
How contextual targeting can maximize conversions during global competitions
Thought leadership: For the digital advertising industry, global sporting events are golden opportunities to reach audiences at scale — whether it’s fans who avidly follow every championship update or casual viewers who enjoy the social aspect.
25 experts on why main media bouncing back in the IPA Bellwether report should give marketers hope for next year
In the news: Performance Marketing World (PMW)'s roundup of industry experts' insights for on why investment in brand building during a recession can be the best way to promote longevity, so long as ad-spend remains diversified and sales promotions aren’t neglected when the right opportunities arise.
Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024
Thought leadership: As digital advertising moves away from device IDs and welcomes a new era of privacy-conscious practices, two prominent players have taken the stage to redefine ad campaigns on iOS and Android. Enter Apple SKAdNetwork and Google Privacy Sandbox, two privacy-centric solutions that, while fundamentally aligned, chart divergent paths…
Dataseat: A mobile DSP that doesn’t rely on device IDs
Thought leadership: David Philippson, co-founder and CEO of Dataseat (now part of Verve Group), sits down for an interview with Eric Seufert to discuss privacy-first mobile DSP that doesn't rely on identifiers.
Dr. Matina Thomaidou joins Dataseat as VP, Head of Data Science
Press release: Dr. Thomaidou's appointment supports the company’s global expansion plans, deepening its expertise in the data-driven digital advertising industry. …
Ben Robin and Mark Menery to lead EMEA, Americas sales at Dataseat
Press release: New hires support Verve Group’s global expansion, increased demand for mobile app campaign management…
Verve Group integrates with Google Open Bidding to improve access and reduce complexity in the global marketplace
Press release: Verve Group is now a bidding partner for in-app inventory on Google Ad Manager.
Verve Group selects Adelaide as attention measurement partner for contextual targeting capabilities
Press release: Verve Group will work with Adelaide to drive media quality measurement for clients using its Moments.AI and Visual Intent contextual targeting solutions. Future initiatives include expanding the partnership across other channels and business units, including CTV and Verve Group’s curated PMP business.
Verve Group’s Match2One launches first-ever Shopify app, giving merchants new ways to grow revenue with programmatic ads
Press release: New self-serve solution makes open-internet advertising accessible to smaller businesses, leveling the playing field in the eCommerce sector.
Verve Group earns a 2022 Tech Cares Award from TrustRadius
Press release: TrustRadius, the most trusted research and review platform, has recognized Verve Group with a 2022 Tech Cares Award. This third-annual award celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and surrounding communities.
Verve Group acquires Dataseat
Press release: Verve Group today announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. Dataseat relies on artificial intelligence and uses contextual signals – without any reliance on device IDs – to give advertisers full control, transparency, and adaptability over their campaigns. …
Verve Group partners with Getty Images to enhance contextual targeting
Press release: Verve Group, in partnership with Getty Images, a preeminent global visual content creator and marketplace, announced the launch of Visual Intent.
A Q&A on Diversity, Equity, and Inclusion in the Digital Advertising Workplace – IAB Europe’s Programmatic Trading Committee
Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the digital advertising industry. A lack of understanding and accountability on key issues such as the environmental and economic impacts of digital advertising and the need for more diversity and inclusion across our ecosystem is more…
Verve Group launches pilot program promising connected TV re-engagement for console gaming audiences
Reactivating Gaming Audiences Through CTV Demonstrates Larger Organic Growth Possibilities Behind Company’s M&A and Innovation Strategies.
Verve Group launches Moments.AI™ (formerly Beemray), expanding contextual targeting capabilities to North America
After years of success providing results for the largest brands in Europe despite GDPR regulation, US brands can now discover and activate contextual segments with Moments.AI™, utilizing more data than ever before.
Verve Group announces Sameer Sondhi and Ionut Ciobotaru as Co-CEOs
Remco Westermann, currently the CEO of both Verve Group and parent company Media and Games Invest (MGI), will continue to spearhead MGI as chairman and CEO.
Verve Group acquires Match2One, bringing new self-service capabilities for customer acquisition and retail advertisers
Verve Group reinforces their commitment to streamlining advertising as they look to increase ad effectiveness and decrease budget waste globally.
Verve Group seals commitment to privacy-first advertising with LiveRamp
Verve Group's Platform161 integrates with LiveRamp to provide brands access to cookieless solutions.
Verve Group continues growth, announces quartet of industry experts to pilot company’s global expansion
Ad platform brings on Stephanie Vandenberg-Smith, Corey Kulis, and Derek Hashemi; names Matthew Deets GM of Smaato; bolstered leadership team to power new era of privacy prioritization.
Verve Group acquires Smaato, securing a spot as a Top 10 global ad exchange
The acquisition will add to Verve Group’s omnichannel capabilities by connecting to premium publishers across the globe.
Verve Group expands internationally with launch of operations in Brazil
Verve Group’s expansion into Brazil signifies its commitment to serve local advertisers, brands, and agencies with an omnichannel offering.
Verve Group releases proprietary on-device audience activation technology
ATOM is a groundbreaking solution for anonymized targeting on mobile without compromising user privacy.
Verve Group and GeoEdge partner to secure a clean advertising ecosystem
Verve Group and GeoEdge announce their partnership to expand ad quality protection for publishers and to combat malicious advertising.
Verve Group acquires Beemray, spearheading contextual targeting globally
Verve Group strengthens operations by acquiring assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland.
Verve Group expands internationally with launch of operations in Japan
Verve Group's launch in Japan signifies its commitment to serve local advertisers, brands, and agencies, backed by an experienced team on the ground with a strong understanding of the advertising ecosystem in the country.
Verve Group acquires digital video ad platform from Nexstar, Inc.
Verve Group is solidifying its position as a leading global advertising technology platform.
Verve Group takes over AppMonet’s SDK header bidding business
Due to a rich history with PubNative, now part of Verve Group, AppMonet saw this takeover as a way to partner with a strong engineering team led by Verve Group’s chief product officer, Ionut Ciobotaru, and provide its publisher base with greater opportunities to improve their advertising revenue streams.
Verve Group receives IAB Tech Lab’s Open Measurement SDK certification
With growing adoption rates of other quality-related initiatives like app-ads.txt, sellers.json, and SupplyChain Object, Verve Group is committed to creating greater transparency for both buyers and sellers.
Verve Group announces migration to Google Cloud
Cloud computing holds an important position in the ad tech environment and can easily become a bottleneck in regards to network performance and costs. Therefore, finding the right cloud computing providers can often be challenging.