Digital ads have been shown to be 67% more effective when seen on premium sites.
It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold!
High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers. When audiences are engaged with premium media, they are thinking — they’re in a seriously engaged mode, and digital ads have been shown to be 67% more effective when seen on premium sites.
So, what does premium media mean, and what kind of commitment does it demand? In short, how do we get ourselves on the pathway to setting a gold standard based on premium media, industrywide.
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Tom Kenney is CEO, Verve.
As black professionals in advertising, the time has come to reach out and help other talented individuals.
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