Movement Science 2019: A Playbook For The Connected Future

To know consumers, we need to understand the rich data that emerges from their movement over time. People are not one-dimensional, so why would we expect their data to be?

To know consumers, we need to understand the rich data that emerges from their movement over time. People are not one-dimensional, so why would we expect their data to be?

At Verve, we have one abiding mission: to understand the entire digital and physical journey of the consumer across days, weeks, and months, across every screen they adopt and use.

To achieve that level of insight takes Movement Science.

While Movement Science represents a range of elements, in the end, it boils down to understanding the history of the uses, locations, and transactions associated with a device ID. These are details that consumers grant us, always cautiously, and we must earn their trust by always delivering on relevance and contextualized creative in return. Movement Science is about knowing the consumer’s story in the most important ways, and then becoming part of that story with them, in ways that they prefer and allow. No longer just blasting away, Movement Science fuels innovative, creative experiences that bring actual value to the consumer.

Now is the time to bring Movement Science to your consumer-first advertising experience. With a little know-how and an MVP-level partner, this approach will power successful outcomes for your marketing program. The strategies and recommendations in this playbook will prime your campaigns for success, now and in the very connected future.

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