Dive into all the ways that smartphones are shaping in-store decisions to buy.
Physical retail is at the center of Mobile Prodigies’ shopping experiences. According to the National Retail Federation and IBM, 98% of Gen Z consumers buy in-store “some or most of the time.” Among Millennials, according to a 2017 report, 82% said brands’ physical stores are important to their shopping experiences.
These are powerful stats, especially when we add the hundreds of billions in spending power that Mobile Prodigies are already bringing to bear. Working with YPulse, an organization that specializes in quantifying the habits and behaviors of Millennial and Gen Z consumers, we commissioned a 1,000-respondent poll to find more about how mobile devices figure into Mobile Prodigies’ in-store purchases.
From the responses we received, we’ve created the following infographic — download now and dive into all the ways that smartphones are shaping in-store decisions to buy.