Brands can use their own video assets or partner with Verve’s exclusive content creator Digital Domain.
NEW YORK, June 6, 2017 /PRNewswire/ — Verve™, the industry leader in location-powered mobile marketing, announces the launch of its mobile video offering, expanding its suite of mobile advertising solutions. The ability to overlay high-quality, first-party location data places Verve in a unique position to help brands elevate their mobile strategy by enabling them to reach intended audiences with greater efficiency and relevance.
As video viewership continues to migrate from fixed to mobile screens, it’s no surprise that brands have followed eyeballs with increased spend. The IAB recently reported in its 2016 Full Year Report that mobile video revenue increased 145 percent over the prior year to nearly $4.2 billion, demonstrating brands’ enthusiasm about the prospects of employing mobile video to engage consumers and drive business results.
“What we’re launching is in direct response to what we’re hearing from our clients and where consumer attention is going,” said Kevin Arrix, Chief Revenue Officer at Verve. “We see tremendous value in helping brands unlock the distinctive power of location data for mobile video, not only in terms of finding consumers in real-time but, more meaningfully, by targeting the most relevant audiences based on their historical movement patterns.”
Verve Activate™ audiences are built based on consumers’ past location and behavior patterns — two key ways that shoppers express individual interests and future purchase intent. When location-based audiences are paired with mobile video, brands can further engage with and connect to consumers in a meaningful and memorable way. Brands are empowered to use their own video assets or partner with Verve’s exclusive content creator Digital Domain, a groundbreaking creative force in visual effects and media applications.
“Our partnership with Verve continues to align around this powerful combination of technology and artistry,” said Amit Chopra, Executive Director and COO at Digital Domain. “Bringing immersive technology to location-powered video expands and enhances the ways in which brands can convey engaging and contextually relevant ads to consumers.”
Verve™ is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium mobile inventory, and analytics capabilities empower marketers to identify, reach, and engage consumers with compelling mobile advertising experiences. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, San Francisco, Los Angeles, Denver, Detroit, London, and Eastern Europe. For more information, follow us on Twitter: https://twitter.com/vervemobile.
Verve Media Contact
Chief Marketing Officer, Verve
Office: (917) 460-7188
Digital Domain Business Contact
VP, Global Business Development, Digital Domain
Mobile: (917) 727-4049
Dive into all the ways that smartphones are shaping in-store decisions to buy.
Exciting conversations and major takeaways from Cannes Lions 2018.
It’s time for a massive shift in our approach to consumer personal data, and decentralized models provide a starting point.