Verve 2016 New Smartphone Release Report: Insights on Apple® iPhone® 7 Upgraders

Details around the first wave of in-store iPhone 7 upgraders — what kind of consumers they are, how they spend (and where).

As the iPhone 7 launched to retail on September 16, Verve turned to location-powered data to evaluate how mobile customers at Apple stores responded to the new device. At the same time, as Samsung grappled with its Galaxy Note 7 recall, Verve tapped data around the iPhone release date to see what percentage of store foot-traffic switched from Samsung to Apple as the iPhone came out.

Download this new Verve report to see all the details around the first wave of in-store iPhone 7 upgraders — what kind of consumers they are; how they generally spend (and where); what Apple locations saw the greatest foot-traffic on release day; and what did Samsung’s battery woes mean for Apple’s opening round of new-device adoption?

To download the report, please fill out the form below the graphic.

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