Data Insights: Home Is Where the Mobile Phone Is

The largest volume of impressions combined with the peak CTR occur between 6 p.m. and 11 p.m., when users are at home and more likely to engage with an advertisement.

Leveraging its proprietary location intelligence, Verve analyzed consumers’ mobile device usage and the click-through rate (CTR) of mobile ads. Specifically, Verve looked at mobile traffic per hour and CTR per hour among mobile consumers. This data highlights the need for advertisers to be more proactive and strategic in serving mobile ads to consumers at home.

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