Data Insights: Grocery Shopping for the Thanksgiving Feast

Last-minute shopping is the norm. The largest day-over-day visit increase occurred the Tuesday before Thanksgiving — up 15% versus Monday.

Thanksgiving traditions have evolved since the Pilgrims first started giving thanks in 1621 — from watching the Thanksgiving Day parade to cheering on football teams and, yes, even early Black Friday shopping. Yet, one thing remains the same — Thanksgiving centers around food (and turkey). So families must hit the grocery stores to bring their feasts to life!

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