GDPR and regulations in the digital mobile landscape.
Learn what took place during the closed-door Town Halls at the 2018 IAB Annual Leadership Meeting.
Hear Julie Bernard, Chief Marketing Officer, Verve, and Judith Hammerman, SVP, Data Commercialization & Programmatic Solutions, Meredith, discuss the highlights of the town hall discussion on GDPR and regulations in the digital mobile landscape.
This video was originally published by the IAB at https://youtu.be/Wk7HrYoEPfs
Integration enables brands to power multi-location mobile marketing campaigns with place data from Yext Listings.
Ad fraud and viewability and the rise of programmatic video were among the hot topics at Programmatic I/O, Oct. 15–16 in New York.
For Millennials and Gen Z, mobile video ads work in some fairly specific ways across age ranges.