Data Insights: How Far Will People Go for Groceries?

42% of grocery store visits were 5 or more miles from home, while 29% were over 10 miles from home.

Many shoppers go the extra mile for their ideal balance of quality, price, and convenience. To which stores will they go the farthest? What can you do to grow the ROI of your next grocery store mobile campaign? Verve’s recent study looked at store visits across 11 leading US supermarket chains to provide the answers.

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