Interfaces are transforming, metrics are increasingly turning on consumer experience and trust, and the rise of privacy regulation (and the laws that will define it) are paramount on every marketer’s agenda.

In this benchmark Verve/Ascendant Network survey, we explore current efforts to future-proof the marketing organization and ensure marketers are prepared to ride — rather than be swallowed by — the next wave of technological and consumer behavioral change.

The critical thing to remember about Apple’s new location-data permissions prompts in iOS 13 is that, beyond the underlying bugginess of the new OS rollout, it’s not a net negative for premium partners working with premium apps.