Interfaces are transforming, metrics are increasingly turning on consumer experience and trust, and the rise of privacy regulation (and the laws that will define it) are paramount on every marketer’s agenda.
In this benchmark Verve/Ascendant Network survey, we explore current efforts to future-proof the marketing organization and ensure marketers are prepared to ride — rather than be swallowed by — the next wave of technological and consumer behavioral change.
The critical thing to remember about Apple’s new location-data permissions prompts in iOS 13 is that, beyond the underlying bugginess of the new OS rollout, it’s not a net negative for premium partners working with premium apps.
Technology goliaths such as Facebook and Twitter have been held to a radically different standard in the marketplace, and their impunity has damaged innovation and the media.
To know consumers, we need to understand the rich data that emerges from their movement over time. People are not one-dimensional, so why would we expect their data to be?
All too often, the challenges around ad delivery transparency and auditing the supply chain are assumed to be out of reach. One concept that isn’t on the table, however, but it should be, is a trustless peer-to-peer ad network.
The time for in-app video is undoubtedly now, but the question remains: what steps can publishers, advertisers, and marketers take to stay on the path of accelerated growth?