Technology goliaths such as Facebook and Twitter have been held to a radically different standard in the marketplace, and their impunity has damaged innovation and the media.
All too often, the challenges around ad delivery transparency and auditing the supply chain are assumed to be out of reach. One concept that isn’t on the table, however, but it should be, is a trustless peer-to-peer ad network.
The time for in-app video is undoubtedly now, but the question remains: what steps can publishers, advertisers, and marketers take to stay on the path of accelerated growth?
VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION
Introducing new steps to manage consumer context and position the SDK as the governance layer for consent between publishers and consumers.
Innovation now turns on making creative and analytics tools smarter, easier to access, and then deploying them more rapidly to campaigns.
VERVE’S SDK 4.0 DELIVERS A TRIO OF IN-DEMAND FEATURES FOR PUBLISHERS WITH INDUSTRY-STANDARD IN-APP VIDEO AND DISPLAY, HEADER-BIDDING, AND OPEN MEASUREMENT