Overcoming location-data challenges can lead to healthier advertiser and marketing outcomes.
We’re living in a mobile-to-offline (M2O) world.
With investments set to reach $32B by 2021 for location-derived advertising, it’s crucial to unpack what our technology can actually do.
Top digital-marketing leaders pinpoint the industry’s progress with AR, VR, bots, and more.
Turning fresh attention to programmatic direct as it applies to in-app inventory.
What’s holding brands back from giving their creative design work the same data-driven attention they apply to buying?
In the UK, the SDK is perhaps mobile marketing’s best-kept secret.