The incredible metrics and insight-forward opportunities that beacons bring to mobile are at the living, beating heart of the device.
Highlights from a daylong dive into how publishers and marketers can use data, location, and technology to enhance the consumer experience.
Know the right questions to ask when it comes to the playbook your location-technology partner uses to reach audiences. Here’s how to make sure you’re getting the best of location-powered marketing … before you partner up.
The Drum caught up with Julie Bernard, CMO at Verve, and Verve’s vice president of insights and data, Tim Gough on how marketers can use the full potential of consumer data.
What a long-term commitment to our media partners really requires when it comes to location.
M-commerce is changing our entire understanding of what inventory, customer intent and purchase incentive can mean.
Executives from top brands and technology vendors shared their thoughts on salient trends affecting the mar-tech and ad-tech industries.