Dive into all the ways that smartphones are shaping in-store decisions to buy.
Exciting conversations and major takeaways from Cannes Lions 2018.
It’s time for a massive shift in our approach to consumer personal data, and decentralized models provide a starting point.
The challenges around using offline visits from mobile location data to determine media pricing can change campaign outcomes.
What GDPR means for major data players — and smaller ones — as enforcement begins.
From AR to voice assistants, smart advertisers will keep up with the experiences that mobile prodigies want next.