Mark Fruehan on industry standard solutions that are quick, precise, and highly relevant to enterprises in the retail landscape.
With the future of next-generation mobile right around the corner, here are five things our industry needs to know so that marketing can capitalize on its power.
Partnership amplifies mobile advertising performance and opens up new opportunities.
The incredible metrics and insight-forward opportunities that beacons bring to mobile are at the living, beating heart of the device.
Highlights from a daylong dive into how publishers and marketers can use data, location, and technology to enhance the consumer experience.
Know the right questions to ask when it comes to the playbook your location-technology partner uses to reach audiences. Here’s how to make sure you’re getting the best of location-powered marketing … before you partner up.
The Drum caught up with Julie Bernard, CMO at Verve, and Verve’s vice president of insights and data, Tim Gough on how marketers can use the full potential of consumer data.