Know the right questions to ask when it comes to the playbook your location-technology partner uses to reach audiences. Here’s how to make sure you’re getting the best of location-powered marketing … before you partner up.
The Drum caught up with Julie Bernard, CMO at Verve, and Verve’s vice president of insights and data, Tim Gough on how marketers can use the full potential of consumer data.
What a long-term commitment to our media partners really requires when it comes to location.
M-commerce is changing our entire understanding of what inventory, customer intent and purchase incentive can mean.
Executives from top brands and technology vendors shared their thoughts on salient trends affecting the mar-tech and ad-tech industries.
Integration enables brands to power multi-location mobile marketing campaigns with place data from Yext Listings.
Ad fraud and viewability and the rise of programmatic video were among the hot topics at Programmatic I/O, Oct. 15–16 in New York.