Administration
08/16/2016Business Affairs Counsel
Recap: IAB Data & Mobile Symposium: ‘Data Has to Have Heart’
Highlights from a daylong dive into how publishers and marketers can use data, location, and technology to enhance the consumer experience.
Choosing a Location-Powered Mobile Marketing Partner? 5 Critical Questions
Know the right questions to ask when it comes to the playbook your location-technology partner uses to reach audiences. Here’s how to make sure you’re getting the best of location-powered marketing … before you partner up.
Unlocking the Power of Data for the Health of Your Brand: Verve Q&A
The Drum caught up with Julie Bernard, CMO at Verve, and Verve’s vice president of insights and data, Tim Gough on how marketers can use the full potential of consumer data.