What Mobile Behavior Reveals About Black Friday Shoppers

Verve technology analyzed Black Friday audiences whose mobile devices were seen at retail chains on Friday, November 27, 2015. Download the full report.

This Verve report highlights the findings from the 2015 Black Friday shopper experience:

  • Consumers visited department stores at higher rates than discount, electronics and clothing stores.
  • Consumers shopped the same time of day, regardless of whether it was Black Friday or simply a “typical” busy Saturday in November.
  • Holiday travel (back home) from larger cities potentially increased foot-traffic in smaller metro areas, while larger metro areas saw a decrease (Cincinnati vs. New York, respectively).

When these insights are leveraged, advertisers can drive future opportunities to deliver mobile messaging that targets the best audiences in the right locations.

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[from the report]

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