Partnership unites leaders in location-powered mobile and offline data accuracy to provide greater precision and insight in mobile activation.
LITTLE ROCK, Ark., Jan. 17, 2017 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced it has entered into a strategic partnership with Verve™, the industry leader in location-powered mobile marketing. This partnership unites leaders in mobile advertising and offline data accuracy to allow agencies and marketers to reach consumers with greater precision, insight, and location-informed relevance across mobile devices.
“We are pleased to deepen our relationship with Verve, an organization that shares our approach to maintaining the highest levels of data precision and accuracy,” said Anne Doherty, senior vice president of sales, Acxiom’s Audience Solutions division. “This partnership underscores our commitment to provide our clients with an ever-expanding network of partners through which they can activate first- and third-party data and extrapolate powerful insights. By leveraging two best-in-class partners, Acxiom and Verve clients will be able to build more robust mobile strategies that delight consumers and drive business outcomes.”
The partnership will further empower both Acxiom and Verve to continuously reach mobile consumers with greater levels of precision and accuracy, creating mobile experiences that are contextually relevant and encourage true consumer engagement — all to the benefit of brands and advertisers.
This level of partnership is one of only three such integrations at Acxiom. Verve will be added to Acxiom’s publisher partner ecosystem, allowing Acxiom clients to integrate Verve’s proprietary location intelligence and premium app publisher network into campaigns. And, Verve clients will be able to make location-mobile media investments on the Verve platform using Acxiom third-party data optimized by Acxiom’s AbiliTec® identity resolution technology. AbiliTec helps better resolve variations of customer identity over time by unifying online and offline data from disparate sources.
“We are thrilled to work with Acxiom on a deeper level and access their world-class data to help our clients execute mobile campaigns based on location intelligence and imaginative creative experiences,” said Tom Kenney, president and chief executive officer at Verve. “This partnership will elevate advertisers’ location-powered mobile strategies, amplifying their ability to drive sales by reaching mobile consumers in innovative new ways.”
Verve is a location-powered mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, San Francisco, Los Angeles, Denver, Detroit, London, Eastern Europe, India, and Southeast Asia.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information about Acxiom, visit Acxiom.com.
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