‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture
Television — like all mass-reach platforms — presents a significant challenge for marketers.
The Next-Generation of Virtual Reality for Brands and Marketing
It may not happen this year; but envisioning mass-market VR by 2020 is a reasonable timeframe.
Brick-and-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future
Physical retail must reinvent itself with the help of technology.